AFP Conference Roundup: The Three A's of Multichannel Success

During the session "Retooling Your Nonprofit to Optimize Fundraising in Today's Multichannel World" at the 46th annual AFP International Conference on Fundraising in New Orleans last month, Orange Leap's Matt McCabe, StrategicOne's Mike Rogers and Sandy Ellingson of Precept Ministries International outlined these three main keys to multichannel success.