AFP Conference Roundup: Three Main Loyalty Drivers — Donor Satisfaction, Commitment and Trust

Improving donor-attrition rates can increase the revenue an organization generates by anywhere from 50 percent to 200 percent, according to Adrian Sargeant, Robert Hartsook Chair in the School of Public and Environmental Affairs at Indiana University.

In his presentation during the session, "Where Have All My Donors Gone?," at the 46th International AFP Conference on Fundraising that took place in New Orleans last month, Sargeant said nonprofits lose 50 percent of cash donors between the first and second donations, 30 percent of cash donors year on year thereafter, and 30 percent of regular or sustainer givers year over year.