AFP Conference Roundup: Understanding, Engaging and Cultivating Women as Donors

Before organizations can properly engage women as donors, they need to assess their own readiness and capacity for cultivating them.

So said Carol Carpenter, major- and planned-giving officer at Good Shepherd Rehabilitation Hospital in Allentown, Pa., in her session "Understanding and Engaging High Potential Women 101," at the 46th annual AFP International Conference on Fundraising held in New Orleans two weeks ago.