AFP Conference Roundup: Understanding, Engaging and Cultivating Women as Donors

5. Measure results
Measure success of the giving circle by the impact it has on people's lives. Measures to look at are: number of individuals served; number of dollars raised; and the number of members in the giving circle (engagement and retention).

Carpenter said the average time women stay in giving circles is about five to six years. The first year they're involved they might just sit on the sidelines, but over the next few years women tend to get more involved. She also said to be aware that as your giving circle increases in size, the all-around level of engagement might decrease.