AFP Conference Roundup: Understanding, Engaging and Cultivating Women as Donors
To determine organizational readiness and capacity for cultivating women, Carpenter suggested rating your organization on a scale of one to 10 regarding the level at which it:
- knows the facts about women, wealth and giving;
- has a way of identifying women donors;
- has an analysis of women's giving over the last five years;
- knows the role women play in gifts from couples;
- acknowledges women donors accurately;
- includes women in standard development practices;
- promotes women in philanthropy;
- uses vacancies on the board of directors and volunteer committees to enhance relationships with women;
- asks women to give; and
- teaches staff how to communicate effectively with women.
The three steps to getting your organization ready to understand this target group are:
- Companies:
- AFP
- Good Shepherd Rehabilitation Hospital
- People:
- Carol Carpenter
- Places:
- Allentown, PA
- New Orleans
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