AFP Conference Roundup: Understanding, Engaging and Cultivating Women as Donors

1. Know the facts about the importance of women donors. Some quick facts shared by Carpenter: Women control 60 percent of the nation's wealth; the number of women earning $100,000 or more a year has tripled in the last decade; 46 percent of the country's wealthiest people are women; women own 40 percent of the country's businesses (10.4 million); women will inherit $41 trillion in transferred assets via estates in the next 50 years; and women outlive men by an average of seven years.