AFP Conference Roundup: Understanding, Engaging and Cultivating Women as Donors

Have these key leaders hold focus groups, inviting other prospective women donors to their homes to ask them open-ended questions about what the goal of the giving circle should be. Tabulate the results and follow up with participants.

Facilitate a core team meeting at your office. The core team should be made up of individuals with a passion for the cause and chemistry with one another, but also a bit of friction to keep the group challenged. Carpenter stressed that organizations be open and honest with women about what they want them to do and get involved with.