After the Baby Boomers: Engaging Generation X and Millennials

When identifying ways to engage the millennials of Generation Y, organizations are encouraged to connect with this future pipeline of donors and their soon-to-be board members. Is this the case? The overarching worry is whether there is a return on an investment engaging with the younger donor populations. For example, Lincoln Center sees significant turnover in its young leader circles, and it's reinventing programming to reach this demographic — however, these young leaders are not converting into Lincoln Center donors. Are these the philanthropists and board members of tomorrow? Lincoln Center has yet to learn the answer to that question.