After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.

By Melissa Busch

“Keeping with the tradition of the Marines, he opened the doors, turned on the lights and got everything back to normal, and made sure everything was transparent,” Osman says.

Cooper also cleaned house, reducing staff, bringing in a new board of directors and moving the organization’s headquarters from Buffalo, N.Y. to the Marine Corps Base in Quantico, Va. He also suspended the direct-mail campaign and appealed to corporations to renew their support.