Don’t Toy With the Marine Corps
After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.
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Watching its pennies is another part of the Toys for Tots strategy; it takes a conservative approach to planning and budgeting.
“They only try one or two things per year,” Peters says. “They are very conservative in their accounting and the way they do business. The money they raise in ’08 becomes the budget for 2009. They have to earn it before it can be spent.”
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Melissa Busch
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