After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.

By Melissa Busch

Peters says CDRFG is working with Toys for Tots to revamp its Web site and start an e-mail acquisition effort. The first outgoing e-mails were sent in late October, in time for the holiday season. They also are working to put videos on the Web site.

This year the organization is testing its first text-messaging (SMS) campaign. Posters requesting people donate $5 to the organization by texting the word “toy” already are being distributed in certain communities.