Don’t Toy With the Marine Corps
After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.
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Specific challenges
Grein admits Toys for Tots’ approach to fundraising is a bit different than other organizations, mostly due to seasonality.
The organization doesn’t do any direct-marketing fundraising in most of the first half of the year. The most communication a contributor can expect to receive from the organization during that time of the year is a thank-you message, Grein says.
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Melissa Busch
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