Don’t Toy With the Marine Corps
After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.
“We went up and talked to them and their marketing people and made a presentation,” he explains. “We played our PSA, and I think it melted some hearts at Toys ‘R’ Us.”
Toys for Tots has a similar relationship with retailer Best Buy. The electronics giant’s foundation approached the organization about 10 years ago.
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