After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.

By Melissa Busch

Grein says the partnership started with a $250,000 grant for the purchase of gifts for preteens and teenagers. The partnership grew to include relationships with other companies such as studios that produce DVDs sold at Best Buy.

“Their foundation came to us because they like to do things for children,” Grein says. “Our brand is very strong and known as one of the No. 1 charities for getting gifts to families with children in need.”