After a fundraising and public relations disaster in 1993, the award-winning Marine Toys for Tots Foundation regrouped and came back stronger than ever.

By Melissa Busch

The Best Buy relationship has raised at least $3 million for the organization since 1998 and helped it reach out to older kids through a Toys for Teens program in 2001.

“One problem we have is getting individual donations for preteens and early teens,” Grein says. “People always think about the little kids but can forget the older ones. [Best Buy] has been a leader in helping us reach those children at Christmas.”