Books: Making Relationships Last
“After the Grant” focuses on the all-important topic of stewardship.
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FS: The preceding books in this series, about applying for and winning grants, have more competitors than this one may. Does that also mean there's more demand? What's the challenge in letting fundraisers know that they need this book?
JM: This book is really the first of its kind. You are right to say that there are many more books out there on getting funding than on what to do once you have it. My guess is that other publishers will now follow suit, since there is a real need for more on this topic.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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