Books: Making Relationships Last

FS: Why is it important for grantees to develop a relationship with the funder?

JM: In fundraising, it's all about the relationship. It may sound trite, but people give to people. That is quite evident if you read the case studies. In each of those successful grant projects, a real rapport developed between funder and grantee, to the point where the grantee actually provided assistance to the funder in a variety of ways unrelated to the grant.