Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
Agency will also support the LIVESTRONG™ Global Cancer Summit to take place Summer 2009 in Europe
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AUSTIN, TX, January 26, 2009 — The Lance Armstrong Foundation (LAF), a leading nonprofit organization providing resources and support for people affected by cancer, announced today that it has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its global communications partner in the fight against cancer. Ogilvy PR will work with the LAF to support the expansion of the LIVESTRONG campaign around the world, as unveiled at the opening session of the Clinton Global Initiative in September 2008.
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