All a Twitter

It’s OK (well, almost) for me to be a technophobe; the only thing I risk losing is the respect of my more techie friends and the occasional “SaraMoonShine is baking cookies!” mood update; but for fundraisers, the stakes are higher. Hover outside the loop of new technologies, and you could be missing out on important opportunities to trumpet and fund your mission. It can be daunting, true — but as you sign up to exchange “tweets” with your newfound friends on Twitter, no one is suggesting that you abandon direct mail, telefundraising and the other media with which you’re comfy. With a little juggling, a little foresight, a little luck and a little guidance, you can do it all. And you can realize a lot of success. That prospect, of course, can set any fundraiser’s heart atwitter.