Alley Cat Allies finds that donors prefer to keep their newsletters intact.

By Abny Santicola

ACA tested its new mailing beginning in late August 2005 and, much to Ravenscroft’s surprise, it didn’t beat the old gray control. In her own words, the redesigned test “has been just absolutely blown out of the water
by the old, dredge-y gray piece.”

In terms of response, the cost for the organization to obtain one donor with the test mailing was $34.82 versus $11.36 with the gray control.