An Unkind Cut?

Two years ago, ACA redesigned the eight-page newsletter to include a donation ask on the seventh page for donors to cut out and return with a donation in the BRE. The cut-out had a general donation gift string, a box donors could check to receive information on the organization’s monthly donor program, and an option to request information on including ACA in their estate planning. The inclusion of the cut-out reply device generated increased donations in response to the newsletter.