An Unkind Cut?

Results to the test proved she was right. For the first test, ACA mailed 86,000 newsletters with the free-floating reply. It cost the organization an additional $3,000 to add the insert, she says. But despite the minimal increase in cost, the test mailing brought in $149,000 gross, while the newsletter control it tested against typically averaged about $75,000 to $80,000. The organization saw an increase in donations and responses to its estate-planning and monthly giving programs.