An Unkind Cut?
Alley Cat Allies finds that donors prefer to keep their newsletters intact.
Another problem with the cut-out reply was that a lot of donors — not wanting to cut away part of the newsletter but wanting to donate to ACA — would mail a check in the enclosed BRE without including the trackable reply device.
“We had a lot of unknown donations that were coming in,” Ravenscroft says.
- People:
- Elise Ravenscroft
- Places:
- Bethesda
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