An Unkind Cut?

“Everybody seems to have bumped their appeals to include color and to be more dynamic and engaging, at least visually when it first hits the mail, so we thought we would test that,” she says. “Alley Cat Allies was in a position where we wanted to kind of beef up our image, and we thought maybe this is a place where we can do it; we can make ourselves look like the other organizations that we’re in competition for funds against.”