Iced Lightning

More people than ever are talking about amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. And if you want to talk numbers: Between July 29 and Sept. 1, the ALS Association received more than $100 million in donations — compared to $2.1 million during the same time period last year. That’s pretty damn far from frivolous. In fact, it’s phenomenal. And it’s unheard of.