Be a Sport
Here, Lanyard — who was named one of FundRaising Success’ Top Women In Fundraising for 2007 — discusses AFAH’s fundraising program and shares advice on how to engage youth in your organization’s mission and fundraising.
FundRaising Success: What is a noteworthy way your organization raises funds?
Cathy Lanyard: About six years ago we created an international charity bike ride [Wheels of Love]. Nine Israelis rode for five days, 300 miles in Israel, and raised $55,000. Last year, 425 rode. More than half came from the United States and Canada. And together, the 425 rode a new 300-mile route the same five days and raised $2.5 million. So, in six years it’s grown from raising $55,000 to $2.5 million, and the participation has gone from nine to 425.
- People:
- Cathy Lanyard