American Association of Museums President/CEO Dr. Ford Bell Details How ‘Museums Matter’ at San Diego Cultural Arts Leadership Symposium

“That civic pride is a major factor in the bond between museums and the public, and it is that bond, as much as anything, that will ensure that museums survive this economic downturn, and thrive when it passes. I think that museums boast one thing that is increasingly rare in modern society, and that is authenticity. We collect, preserve and exhibit artifacts and objects and specimens which are the real thing ─ increasingly hard to find in the first decade of the 21st century.”