A Well-calculated Risk
American Bible Society retools its message and survives two years without acquisition mailings.
As ABS enters the final months of fiscal ‘05, it appears it will exceed its donor and revenue goals for a third year in a row.
As it approaches fiscal ‘06, ABS is adding a deeper level of meaning-based fundraising by developing a new Internet strategy that takes donors on virtual mission trips and provides detailed project reports.
Related Content
Comments
