A Well-calculated Risk

Not only were donors called to give, but they also were regularly called into action, asked to pray for ABS’ efforts and to send notes to those benefiting from the donated Scriptures.

“We went from giving donors a warm, fuzzy feeling about the ministry to inviting them to participate in our life-changing mission,” ABS Director of Direct Response Programs Lee Manis explains. Finally, the transition was made complete by incorporating Scripture-sharing tools wherever possible. A Scripture-sharing tool is any item - bookmarks, greeting cards, Bible tabs, Scripture memory cards, etc. - that can feature a passage of Scripture that the donor can use in his walk with God or share with a friend.