Bold Move
The Society is reorienting to a complete bottom-line mentality across all operating areas. For fundraising programs, the bottom line is viewed from the perspective of cost and yield. For mission programs, the bottom line is viewed from the perspective of efficacy and prioritization in order to save the most lives as quickly as possible. As a $900 million organization with more than 2.6 million volunteers and 5.9 million donors each year, looking across the full revenue portfolio was especially critical. When looking at the traditional metric of Cost per Dollar Raised (CPDR), some programs clearly seemed like better, more responsible investments for the future than others.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
