Bold Move
Additionally, the Society enjoys the Wise Giving Seal from the BBB's Wise Giving Alliance and already has industry-standard ratios of revenue to expenses. However, staff and volunteer leaders are not satisfied with the status quo. The organization has made a commitment to significantly reduce that ratio in order to apply more resources to its life-saving mission. Greater net means the opportunity for the Society to apply more funds to the fight to save lives. For this organization, it is as simple as that — and it is hard to argue with.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
