Bold Move
The direct mail donors are older than the donors who are targeted by its other fundraising programs — 67 percent of the direct mail donors are over 65 years of age — yet its primary community engagement programs (Relay For LifeTM and Making Strides Against Breast CancerTM) have 80 percent and 84 percent respectively under the age of 65. As a further point of comparison between direct mail donors and the primary target audience within the donor population of the Society, direct mail donors make up only 12 percent, with the vast majority of the balance being the community engagement donors.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
