American Cancer Society Launches Major Brand Revitalization Effort to Help Broaden Consumer Understanding and Connections

ATLANTA, April 21, 2009 — The American Cancer Society is launching a major brand revitalization effort focused on helping people better connect with the organization and understand all it has to offer to defeat cancer. Although the American Cancer Society is the most highly recognized health charity brand in the world, Society-conducted research has shown that the public has little understanding about all the organization specifically does.