American Cancer Society Launches Major Brand Revitalization Effort to Help Broaden Consumer Understanding and Connections

"We're proud that we have contributed to a 15 percent decrease in the cancer death rate since the 1990's. In recent years, nearly 100,000 more people are celebrating birthdays annually. Eleven million survivors in the U.S. will have a birthday this year and that's something to celebrate," said Elizabeth T.H. Fontham, M.P.H, Dr.P.H., national volunteer president, American Cancer Society. "But if we can help consumers understand all of the ways we save lives from cancer, we can do more. If we can help more people take steps to prevent cancer and detect it early, if we can increase the number of patients we serve, if we can accelerate our cancer research efforts and engage more advocates in the fight, we believe we can create a world with countless more birthdays."