American Cancer Society Launches Major Brand Revitalization Effort to Help Broaden Consumer Understanding and Connections

"The Official Sponsor Of Birthdays" campaign asks its audience to imagine a world with more birthdays and highlights all of the ways the organization saves lives -- by helping people stay well through taking steps to prevent cancer or detect it early; helping people get well by guiding them through every step of the cancer experience; by finding cures through funding and conducting groundbreaking research; and by fighting back by encouraging lawmakers to do their part to defeat cancer and by rallying communities to join the fight.