American Cancer Society Launches Major Brand Revitalization Effort to Help Broaden Consumer Understanding and Connections

The brand revitalization effort includes a major national advertising campaign that launches on April 21 on television programs, including "Good Morning America," the "Today" show, "20/20," "60 Minutes," "The View," "CSI," "Amazing Race," "Dancing with the Stars," "Extreme Makeover Home Edition," and on cable channels including USA Network, Discovery Health, Hallmark, TLC, HLN and SoapNet; in print publications including Better Homes & Gardens, O-The Oprah Magazine, Health, Family Circle, Cooking Light, Woman's Day, Ladies' Home Journal, Prevention and Essence; and with a large online presence, including ads on WebMD, AOL, Federated Media blogs, epicurious, Yahoo! and Evite.