American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
As the Society prepared for 2013 and reviewed strategies and budgets, its executives created a new process for ensuring it was laser focused on only the best and most effective fundraising strategies and mission-delivery programs. Every mission program and every fundraising program had to pass a very strict set of requirements to be considered a part of the 2013 plan of work from coast to coast. While much more complicated than what you'll read below, the basic requirements were very specific.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Â
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
