American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
In other words, what they've said to me is they are not giving up on direct mail as an important fundraising technique but are moving away from high-cost, single-channel programs that do not meet their requirements. As an example, in 2012 the Society piloted a fully integrated marketing campaign around its breast cancer special event, Making Strides Against Breast CancerTM. This campaign included DRTV, direct mail, online and social media. Guess what? The direct mail component of that campaign performed very well and had a positive impact overall on the program. The Society celebrates and welcomes those results and the learnings they bring.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
