American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
What about the MONEY?????
If there is one thing the direct marketing community does well it is tracking and measurement. So, yes, the Society realizes there are going to be revenue ramifications associated with this decision. The direct impact is clearer than the indirect impact, but over the course of the next several years the Society is committed to monitoring all the areas that matter. But here are the projections it is operating with as of today:
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
