American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
Because of the uniqueness of this decision in the industry, the Society has agreed to also share results over the next 18 months as it realizes outcomes, learns new things and even thinks through new approaches. A multipart series will follow this initial installment.
The decision
Let's start with the details of what many in the industry have heard about and, rightfully so, have been confused about. At the end of 2012, the American Cancer Society executive management made a decision to do the following:
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
