American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
As a point of reference, here are a few statistics based on the donors who currently are cultivated in its direct mail program.
- Gross and net revenue have increased annually since 2009
- Average gift has increased annually since 2009
- Core donor retention is the highest in ten years
- Core donor average gift has increased annually since 2009
Additionally, over the last seven years the direct mail program has produced remarkable results compared with industry benchmark performances.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
