American Cancer Society Rethinks Legacy Direct Mail Acquisition, Conversion Efforts
The path to the decision
My first meeting with the Society's staff president and COO, Greg Bontrager, started with a discussion around how you can save the most lives the quickest — the desire that is at the heart of how the Society is transforming and refocusing its decision making and organization. The organization celebrates 100 years this year in the fight against cancer, and while it has an amazing history of progress and success — its leaders desperately want to be out of business as soon as possible. That is the goal, and everything they are doing looks through a lens of pursuing it.
- Companies:
- American Cancer Society
- Campbell Rinker
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
