ACS' Big, Bold Move

Hey, have you heard? Direct mail is dead! Well, that’s not true — at all. But you probably have heard it, anyway. And certainly, many marketers wish it were true because — and there is no way around it — direct mail is expensive.

But the fact remains that it is the backbone and the workhorse of nonprofit fundraising. Lots of fundraisers probably fantasize about all of the money they could save and redirect into mission if they could just eliminate those costly envelopes and letters, what with all of their printing and paper costs. And those premiums! Oy!