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American%20Cancer%20Society<%2Fa>%20is%20doing%20just%20that.%20The%20organization%20embarked%20recently%20on%20a%20huge,%20bold%20move%20to%20halt%20direct-mail%20acquisition%20and%20conversion%20efforts%20in%20a%20strategy%20designed%20to%20free%20up%20donated%20funds%20to%20bolster%20its%20multichannel%20fundraising%20efforts.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Famerican-cancer-societys-big-bold-direct-mail-move%2F" target="_blank" class="email" data-post-id="1787" type="icon_link">
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ACS knows this, and its leadership has very graciously invited us all along for the ride. Veteran fundraising consultant and unabashed data lover Angie Moore will be chronicling the deployment of ACS’ plan, as well as the results, the victories, the hiccups, the surprises and what it all means for ACS and the sector as a whole. And Angie will be sharing the findings with us through articles in FundRaising Success and our daily e-letter, Today in Fundraising.
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- Companies:
- American Cancer Society
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Margaret Battistelli Gardner
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