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American%20Cancer%20Society<%2Fa>%20is%20doing%20just%20that.%20The%20organization%20embarked%20recently%20on%20a%20huge,%20bold%20move%20to%20halt%20direct-mail%20acquisition%20and%20conversion%20efforts%20in%20a%20strategy%20designed%20to%20free%20up%20donated%20funds%20to%20bolster%20its%20multichannel%20fundraising%20efforts.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Famerican-cancer-societys-big-bold-direct-mail-move%2F" target="_blank" class="email" data-post-id="1787" type="icon_link">
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This month’s cover story is the first installment in Angie’s coverage of the ACS move. We ran it in Today in Fundraising, as well, because we believe it really is that important. In an Agitator blog post after the story appeared online, veteran direct-mail and fundraising powerhouse Roger Craver praised ACS for having the courage to share its journey with its nonprofit peers, as well as for embarking on the journey at all.
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- American Cancer Society

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