ACS' Big, Bold Move

The world of fundraising is anything but stagnant. But change doesn’t always come easily. Or painlessly. Even — and, in some cases, especially — the largest, most established and venerable organizations have to take a chance. Maybe they even have to take a hit, and that may well be the case for ACS. But, as you’ll read in Angie’s story in this issue, the organization did its homework, calculated the risk, battened down the hatches and took the leap.