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American%20Cancer%20Society<%2Fa>%20is%20doing%20just%20that.%20The%20organization%20embarked%20recently%20on%20a%20huge,%20bold%20move%20to%20halt%20direct-mail%20acquisition%20and%20conversion%20efforts%20in%20a%20strategy%20designed%20to%20free%20up%20donated%20funds%20to%20bolster%20its%20multichannel%20fundraising%20efforts.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Famerican-cancer-societys-big-bold-direct-mail-move%2F" target="_blank" class="email" data-post-id="1787" type="icon_link">
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We join Roger in applauding ACS’ ballsy move in the face of the changing and increasingly challenging fundraising landscape. And we’ll ask his closing question again: What are you doing to challenge the same-old same-old?
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- American Cancer Society
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Margaret Battistelli Gardner
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