American Red Cross Launches Gifts that Save the Day Holiday Campaign
New survey shows many people will cut holiday activities, but still plan to give to charities
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The Red Cross announced the survey findings as it kicked off its first ever national holiday gift campaign. Branded “Gifts that Save the Day,” the new holiday giving campaign features a special print and online gift catalog as well as national broadcast, print and online advertising focused on year-end giving. The campaign was created by Russ Reid, the nation’s leading communications agency for nonprofits.
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- Companies:
- American Red Cross
- Russ Reid
- Places:
- U.S.
- Washington
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