American Red Cross Launches Gifts that Save the Day Holiday Campaign
New survey shows many people will cut holiday activities, but still plan to give to charities
The Red Cross announced the survey findings as it kicked off its first ever national holiday gift campaign. Branded “Gifts that Save the Day,” the new holiday giving campaign features a special print and online gift catalog as well as national broadcast, print and online advertising focused on year-end giving. The campaign was created by Russ Reid, the nation’s leading communications agency for nonprofits.
- Companies:
- American Red Cross
- Russ Reid
- Places:
- U.S.
- Washington
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