American Red Cross Launches Gifts that Save the Day Holiday Campaign

“These have been turbulent economic times for the Red Cross and other non-profits, with more and more people seeking help,” said McGovern. “The Red Cross is working very hard to raise money now so the organization can be there tomorrow with help and hope when people need it most.”

A key part of the 2009 Red Cross holiday campaign will be national advertising, including national cable television, in-flight magazines and online advertising urging people to make a donation to the Red Cross.