Donors Think What?!!!

One caveat — never let talking about overhead overtake talking about need and your fabulous solution to that need. Be sure you engage the heart even when you invite the head to join the conversation. Financial statements generally don’t motivate a gift on their own.

While donor perception of overhead costs may not be hurting your income, it doesn’t hurt to promote your careful use of funds to do the most good — especially at year end. Let’s help our donors by giving them the facts in a manner that is easy to understand. That, on top of your compelling case for support, may help your nonprofit receive even more income this December.